A logo on the car is a start. For a sponsor to stay on board next year, they need to see what their support delivers. That does not happen with a single post after the season finale, but with communication all year round.
1. Make a plan before the season
Agree with your partners what will be communicated: how often, on which channels and with which content. A simple editorial plan for race weekends and the time in between prevents sponsors from only appearing by chance.
2. Collect content on race weekends
The best images are taken at the track: in the garage, at the briefing, on the podium. Deliberately plan shots where partners are clearly visible, and secure the content the same day. What goes out on Monday is often already too late.
3. Mention and tag sponsors directly
Tag partners in posts and stories and mention them in press releases. It takes little time and shows appreciation. Many sponsors are happy to share such content, which increases reach for both sides.
4. Report regularly
A short report after each race weekend helps partners justify their commitment internally: results, the best images, media mentions and the reach of your own channels. Honest numbers matter more than big ones.
5. Use the winter break
Between seasons there is time for reviews, behind-the-scenes content and preparation. Staying present in winter means starting the new season with more attention and better arguments for talks with new partners.
Support for the 2027 season
We support drivers, teams and series with press work, social media and content straight from the track. If you are planning your partner communication for the coming season, get in touch.